7 Tips for Selling on Instagram
1. Choose the Right Products
Instagram's primary user base is young people, so when selling on this platform, select products that appeal to this demographic. Consider niche products to easily reach your customers instead of covering a broad field. For example, within women's fashion, focus on a specific branch like office wear or vintage clothing.
2. Optimize Your Bio Information
Make your shop name short and memorable, and consistent with names on other sales platforms. Also, update your bio with contact information, address, business products, and website link so customers can get all the details as soon as they visit your page.
3. Use Hashtags
Hashtags are an extremely useful tool you should not overlook. They act as keywords customers use to search for information and products. Hashtags help categorize products, making them easier to find and enabling you to track customer interests and trends. Use hashtags consistently in your posts to create an information database, make your posts appear at the top of search results, and naturally reach your customers.
4. Invest in Images
On Instagram, images are more critical than written content in attracting customers. Focus on investing in high-quality images. You don't necessarily need a professional camera; you can use your smartphone to capture attractive photos. Pay attention to details, moments, and add effects to make your images more appealing.
5. Collaborate with Influencers
Partnering with influencers can be an effective way to sell on Instagram. Influencers have a significant impact and a large fan base. Use their influence to promote your products to a broader audience.
6. Use Instagram Stories
Besides posting on your feed, use Instagram Stories. Though they disappear after 24 hours, you can save them in highlights on your profile for customer reference and to attract new users.
7. Share Customer Feedback
Customer feedback provides an authentic assessment of your product quality. Collect and share reviews from customers who have bought and used your products. This feedback can be shared on your sales page or used for improving customer experiences.