How to Choose the Right TikTok Ad Account
A quick visual guide for personal vs. business, payment modes, and special use cases.
Main Types Overview
Personal Ad Account
Simple setup (e.g., landing page campaigns). Quick start, minimal team features.
Business Ad Account (BC)
Required for TikTok Shop, team access, and advanced controls (e.g., BC3, BC300, Agency).
Common variants: Business Veri. Prepaid Postpaid Managed campaign Refund-credit BC3 BC300 Agency
Quick Picker Use-case → Account
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TikTok Shop → Use Business Center (BC).
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Cosmetics/Food → Choose account with verified documents.
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Suspended account → Use managed campaign.
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Only landing pages → Personal account is enough.
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No credit card → Choose prepaid account.
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Gaming/Finance → Use managed campaign for safety.
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Experimental or trick-based ads → Use refund-credit or threshold-boosted accounts.
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Team of staff → Use BC300 or agency-level account.
Key Takeaway Summary
All account types aim to reach your target audience. Pick the setup that matches your goals, compliance, and team size.
Pro tip: If you plan to scale TikTok Shop ads, start with BC for smoother upgrades later.