How to Optimize Your Facebook Profile
Profile Setup • Visual Checklist
How to Optimize Your Facebook Profile (Name, Bio, Avatar, Cover, Highlights & Pinned Posts)
Keep it simple: people should understand who you are, what you do, and why they should follow in under 5 seconds.
1 Channel / Profile Name
Choose a name that matches your goal (brand, community, personal expertise, or pure creativity).
- Method 1 — Brand name: use your business/brand name.
- Method 2 — Community name: name the community you want to build.
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Method 3 — Your name + standout point:
expertise, industry, appearance, personality, energy…
Name + Skill Name + Niche Name + Signature vibe
- Method 4 — No rules: great content makes people remember you anyway.
2 Bio
Your bio is your hello. It should explain your value fast.
Personal bio formula:
[Role/Title] + [Belief/Point of view] + [Proof / CTA]
Business / selling bio formula:
[Core product] + [Promise / advantage] + [Where to buy / contact]
3 Avatar
- Ratio: 1:1 (max 2048 × 2048 px)
- Personal FB: clear face, easy to recognize
- Fanpage: clear logo or topic icon
4 Cover Photo
- Ratio: 2.63:1 (max 1958 × 745 px)
- Can be made in Canva / AI tools
- Use it to promote your current services
- Or show your hobbies / personality
5 Highlights (Featured)
- Bio = greeting
- Highlights = your display cabinet (proof)
- Helps people understand you faster
- Highlights come from your stories
Highlights structure (4 slots):
- Slot 1: brand story (your journey)
- Slot 2: social proof (results, feedback)
- Slot 3: products & services
- Slot 4: lifestyle & behind-the-scenes
6 Pinned Posts
Pin posts that instantly show your identity, credibility, and value.
Pin posts that answer:
- Who are you?
- What achievements do you have?
- How do you help your followers/customers?
- What services/products are you offering right now?
Intro
Case studies
Testimonials
Service list
How it works
Contact / CTA