Social Media


How to Promote Videos on YouTube

  1. Build a habit of watching videos
    If you want all the videos on your channel to be suggested, make your channel recognizable to viewers. You need to build a brand for your channel by:
    • Having a memorable channel name
    • Creating fresh and interesting content
    • Using familiar imagery
    When your channel becomes familiar to viewers, they are more likely to click on your videos when they are suggested. The higher the click-through rate from recommendations, the more likely other videos on your channel will also be suggested.
  2. Quickly increase views
    For YouTube videos, to have them suggested more often, ensure they meet another criterion: a high number of views in the initial period after upload.
    YouTube relies on the view rate of new videos with similar topics to suggest them. For example, if there are 100 videos on the same topic and your recent video has a significantly higher number of views, it will be prioritized for recommendations by YouTube.
    In summary, for a video to be suggested on YouTube, it needs to have a steadily increasing view count compared to others.
  3. Get your video to the top of search results
    This involves optimizing techniques such as:
    • Optimizing title tags
    • Optimizing descriptions
    • Optimizing tags
    • Linking videos across multiple platforms
    The goal is for your video to appear at the top of search results when users search for certain keywords or topics. This method brings two main benefits:
    • Increases views for videos consistently
    • Helps videos get suggested more often
    Because when your video is at the top of search results for a certain keyword or topic, it means it's the most relevant video among all others. Consequently, the likelihood of your video being suggested on YouTube is always highest.
  4. Create videos on hot topics
    For example:
    Recently, the international music group BTS released a hot MV titled: BTS (방탄소년단) 'ON' Kinetic Manifesto Film: Come Prima.
    In less than a day, the MV garnered over 50 million views, an impressive number.
    Immediately, a series of related videos such as "Reaction 'ON' Kinetic Manifesto Film: Come Prima" were created.
    These reaction videos also saw a rapid increase in views. With possibly not less than 1000 such reaction videos appearing within a few days, each averaging 100,000 views, it's evident that YouTube recommendations are driving significant traffic to related videos.
  5. Include related videos in playlists
    Another way to increase recommendations for your videos is to group related videos into playlists.
    Such a playlist can contain several videos, either solely from your channel or including videos from other channels as well.
    By adding videos from other channels that have high views or are top search results, you aim to help your channel's videos get recommended more often from videos with the potential to attract more views during this time.
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