Kết hợp cùng các KOLs, Influencer quảng cáo bánh trung thu

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Nắm bắt nhanh xu hướng quảng cáo bánh trung thu 2023

Hợp tác với các KOL (Key Opinion Leaders) và Influencer để quảng cáo bánh Trung thu là một chiến lược hiệu quả được nhiều nhãn hàng ưa chuộng trong lĩnh vực tiếp thị. Điều này bởi vì họ không chỉ có sự phủ sóng rộng mà còn có khả năng tiếp cận chính xác đối tượng khách hàng mục tiêu.



Tận dụng KOLs và Influencer trong Chiến dịch Tiếp thị cho Bánh Trung thu

Một trong những cách phổ biến mà các KOLs và Influencer thường sử dụng đó là việc đánh giá sản phẩm. Với vai trò là những người trải nghiệm hàng đầu, họ có khả năng thu hút sự quan tâm của nhóm đối tượng mục tiêu thông qua bài đánh giá, kích thích sự tò mò và tạo niềm hứng thú đối với sản phẩm.

Sử dụng KOLs và Influencer trong Chiến dịch Tiếp thị Bánh Trung thu trên Facebook

Khi hợp tác với các KOLs cho chiến dịch quảng cáo bánh Trung thu, cần tập trung vào việc chọn lựa những nghệ sĩ, gia đình nổi tiếng, những "hot dad" và "hot mom" có sự hiện diện mạnh mẽ trên mạng xã hội. Điều này là vì Trung thu là một dịp kỷ niệm gia đình, một thời khắc đoàn viên, và do đó, các sản phẩm liên quan đến Trung thu thường được hướng đến gia đình và trẻ em.

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