Top 12 Countries with the Highest YouTube CPM for Creators (2024–2025)
CPM is the amount advertisers pay for 1,000 ad impressions on a YouTube video. RPM reflects the actual earnings creators receive.
Ranking Overview
| Rank | Country | CPM (USD) | Change |
|---|---|---|---|
| 1 | Australia | 39.83 | +5% |
| 2 | United States | 36.03 | +3% |
| 3 | Canada | 32.07 | +4% |
| 4 | New Zealand | 30.97 | +2% |
| 5 | Switzerland | 25.44 | +6% |
| 6 | United Kingdom | 23.75 | +3% |
| 7 | Norway | 22.19 | +4% |
| 8 | Germany | 20.67 | +5% |
| 9 | Ireland | 20.02 | +3% |
| 10 | Netherlands | 19.00 | +4% |
| 11 | Sweden | 18.00 | +3% |
| 12 | Denmark | 18.00 | +3% |
1. Australia — Humor, Animals, Surprise Clips
Average CPM: 36–40 USD
Strong niches: animal clips, fails, unexpected mini moments.
2. United States — Viral Trends & Reaction Channels
Average CPM: 30–36 USD
Strong niches: reactions, compilations, trending topics.
3. Canada — Tech, AI, Education
Average CPM: 30–32 USD
Strong niches: tutorials, AI explainers, skill-based content.
4. New Zealand — Sustainability & Minimalism
Average CPM: 27–30 USD
Strong niches: eco lifestyle, nature education.
5. Switzerland — Finance & Premium Lifestyle
Average CPM: 20–25 USD
Strong niches: finance, productivity, wealth habits.
6. United Kingdom — Storytelling & Self-Improvement
Average CPM: 15–23 USD
Strong niches: life stories, lessons learned.
7. Norway — Deep Knowledge Content
Average CPM: 17–22 USD
Strong niches: AI, psychology, philosophy.
8. Germany — Automotive & Engineering
Average CPM: 15–20 USD
Strong niches: car reviews, industrial tech.
9. Ireland — Calm Lifestyle Content
Average CPM: ~20 USD
Strong niches: daily routines, positive storytelling.
10. Netherlands — Ecommerce & Business
Average CPM: 18–19 USD
Strong niches: ecommerce, startups, logistics.
11. Sweden — Minimalism & Green Tech
Average CPM: 17–20 USD
Strong niches: design, sustainability.
12. Denmark — Documentary & Real Stories
Average CPM: ~18 USD
Strong niches: interviews, cultural narratives.