Top 12 Countries with the Highest YouTube CPM for Creators (2024–2025)
CPM is the amount advertisers pay for 1,000 ad impressions on a YouTube video. RPM represents actual creator earnings after YouTube’s revenue share.
Ranking Overview
| Rank | Country | CPM (USD) | Change |
|---|---|---|---|
| 1 | Australia | 39.83 | +5% |
| 2 | United States | 36.03 | +3% |
| 3 | Canada | 32.07 | +4% |
| 4 | New Zealand | 30.97 | +2% |
| 5 | Switzerland | 25.44 | +6% |
| 6 | United Kingdom | 23.75 | +3% |
| 7 | Norway | 22.19 | +4% |
| 8 | Germany | 20.67 | +5% |
| 9 | Ireland | 20.02 | +3% |
| 10 | Netherlands | 19.00 | +4% |
| 11 | Sweden | 18.00 | +3% |
| 12 | Denmark | 18.00 | +3% |
1. Australia — Humor, Animals, Surprise Clips
Average CPM: 36–40 USD
Strong niches: animal clips, fails, unexpected mini moments.
2. United States — Viral Trends & Reaction Channels
Average CPM: 30–36 USD
Strong niches: fail/attack compilations, car crash analysis, trending reactions.
3. Canada — Tech, AI, Education
Average CPM: 30–32 USD
Strong niches: tutorials, AI explainer, top 5 tech facts, skills content.
4. New Zealand — Sustainability & Minimalist Content
Average CPM: 27–30 USD
Strong niches: eco lifestyle, sustainable farming, nature education.
5. Switzerland — Finance & Premium Lifestyle
Average CPM: 20–25 USD
Strong niches: personal finance, wealth habits, productivity systems.
6. United Kingdom — Storytelling & Self-Improvement
Average CPM: 15–23 USD
Strong niches: lessons learned, relatable life stories, productivity.
7. Norway — Deep Knowledge & Thoughtful Topics
Average CPM: 17–22 USD
Strong niches: AI, psychology, philosophy, personal development.
8. Germany — Automotive & Engineering Content
Average CPM: 15–20 USD
Strong niches: car reviews, industry tech, manufacturing analysis.
9. Ireland — Lifestyle, Calm, Culture
Average CPM: ~20 USD
Strong niches: daily life, positive stories, relatable routines.
10. Netherlands — Ecommerce & Entrepreneurship
Average CPM: 18–19 USD
Strong niches: ecommerce breakdown, startup strategy, logistics.
11. Sweden — Minimalism, Green Tech, Design
Average CPM: 17–20 USD
Strong niches: minimalist living, green tech, design content.
12. Denmark — Real Stories & Documentary Style
Average CPM: ~18 USD
Strong niches: interviews, cultural experiences, real-world narratives.