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Value-Based Selling for Sales

Secrets of Excellent Sales: Value-Based Selling

As a sales professional, your job is inherently about selling. However, this doesn't necessarily have to be your ultimate goal. This is where the Value-Based Selling method comes into play.

Value-Based Selling is a sales approach where the salesperson focuses on the value provided to the customer rather than on the features, characteristics, or price of the product/service. In other words, instead of stopping at explaining “WHAT” the product is, you need to go one level further to “WHAT FOR” or “what does it mean for the customer” (what benefit does the customer gain from that “WHAT”).

Example Advertisement

Smart OLED TV LG 4K 65 inch 65G1PTA

  • 4K resolution
  • Perfect black, high brightness
  • a9 gen4 chip
  • Web OS 6.0 operating system, extensive app store

As a salesman, if a 55-year-old customer comes to your electronics store and you list the 4 FEATURES above, what are the chances they will buy an OLED TV that's twice as expensive as a regular TV? Probably quite low. Let's see how a salesperson well-versed in Value-Based Selling would present it:

Value-Based Sales Pitch

For people over 50, vision gradually deteriorates, and prolonged exposure to electronic devices can cause eye strain. Thanks to its high resolution and superior brightness and black levels, the OLED TV will greatly reduce eye strain. If you have grandchildren watching cartoons, this TV is also very suitable for young children who watch cartoons up close.

Thanks to the gen4 chip, the OLED TV also saves 20% more electricity than a regular TV. Over more than two years, the savings on electricity bills will have compensated for the cost of the OLED TV. Your wife will surely appreciate such an economical decision!


Shop LG OLED 55 Inch 4K Cinema HDR Smart TV | LG OLED55A1PVA Specs & Price  | LG Egypt


In reality, you must also incorporate emotion and tailor your words to the situation, but generally, Value-Based Selling focuses on ROI (return on investment), including both measurable ROI (money, health, time, costs…) and intangible ROI (comfort, pleasure, safety…).

Of course, the desired value or ROI metric for each person/business will be different. A good salesperson needs to do their homework, research, survey, observe…to accurately address the value that the customer needs.

For example: if the 55-year-old customer drives a Rolls-Royce and you boast about your OLED TV saving electricity, you’re addressing the wrong pain point.

Similarly, selling B2B is analogous to this but requires a higher level of skill from the salesperson. Do you want to hear more about this topic?

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04/11

We forced to adjust % bonus on Perfectmoney payment due to our country policy on using it, we support only a small bonus for your paid transaction fees and further
Bonuses clearified on Add fund page



03/11

1. 1435,1436,1437,381 Youtube watch time: You can wait for more around 5-7 days and use it for API, it works but we doing some adjustment since it was in beta mode and see some drop cases, even less happen but it is better to use it in next some days
If service opening in the coming days, mean it passed beta mode
Better IDs is still 881 and 270 for Youtube watch time

2. As of high load and blockings so opening facebook post likes sometimes be cancelled, that is to prevent further problem like holding orders or complete by mistake. Otherwise IDs run OK



02/11

About Facebook post like, we noticed the issue of blocking like, may cause many order delivered without likes added in recent 3 days so we disabled temporarily server 457,886,388 and increase price of opening servers which running properly, for old issued IDs you can request refunds



02/11

We facing delivery on like issue with facebook post like services and fixing under clock, will notify here when fixed



01/11

Some Facebook orders may not as expected as of some scans



31/10

1. On site support or instant support mostly for order queries checked by staffs, do not ask too broad infos there or push unnecessary pressures, or abuse it, if so we cannot give best and fast support for some cases

2. We added few Youtube subscribers and watch time with competitive prices, you can check and add more APIs



24/10

1. Facebook post like speed is good now

2. ID1314 FREE TIKTOK VIEW may not perform well today, but may be back tomorrow. Orders will be marked as done since it is free

3. We are performing system updates for ID270, 376, 1157, and orders will be cancelled in 1-2 days



22/10

Facebook post like speed is being increased



21/10

Q: Need YouTube view stable for API (After the recent update, almost gone by), and the situation, also with watch time (21/10/2024)

A:

VIEWS:

We recommend these IDs which have a very rare case drop (under 5%): 1155, 1046, 1066, 1319, 111 (Speed as described)

ID376 works but may have some videos that cannot be suggested or views not counted.

ID525 works well but speed is slow, may take around 1-5 days for 1K.

ID130, 1104 work good, drop often only for some videos, around 5% of all orders.

All Native Ads views, ID1094, 1050, 999, 1055, 994, 1376, 1375, 1374, 951, 513, 850, 411, 524, 920, ... are not affected by updates but some video content cannot add views

WATCH TIME:

ID881 works good, under 5% drop cases, speed may not be as expected since we have more old views orders to solve on the same server

ID270 has around 10-15% drop cases at the moment and is being fixed day by day to lessen.

ID1435 may work well now, give it a try



20/10

Facebook post likes may have slower orders due to blocking and high order load on our side, often taking 2-4 days to run 500-1000 likes