According to the latest data from Alexa, a web traffic analysis company, as of February 2023, the website with the most traffic globally is Google, followed by YouTube, Facebook, and then Instagram.
However, it's important to note that the traffic ranking can vary depending on the country and region. For example, in some countries, Facebook may have more traffic than YouTube or Instagram, depending on the popularity of each platform among the local population.
Overall, Facebook, Instagram, and YouTube are all popular social media platforms with millions of users worldwide. The choice of platform to use for social media marketing will depend on various factors, such as your target audience, marketing objectives, and the type of content you want to promote.