Top 12 Countries with the Highest YouTube CPM for Creators (2024–2025)
Top 12 Countries with the Highest YouTube CPM for Creators (2024–2025)
CPM is the amount advertisers pay for 1,000 ad impressions on a YouTube video. RPM reflects the actual earnings creators receive.
Ranking Overview
| Rank | Country | CPM (USD) | Change |
|---|---|---|---|
| 1 | Australia | 39.83 | +5% |
| 2 | United States | 36.03 | +3% |
| 3 | Canada | 32.07 | +4% |
| 4 | New Zealand | 30.97 | +2% |
| 5 | Switzerland | 25.44 | +6% |
| 6 | United Kingdom | 23.75 | +3% |
| 7 | Norway | 22.19 | +4% |
| 8 | Germany | 20.67 | +5% |
| 9 | Ireland | 20.02 | +3% |
| 10 | Netherlands | 19.00 | +4% |
| 11 | Sweden | 18.00 | +3% |
| 12 | Denmark | 18.00 | +3% |
1. Australia — Humor, Animals, Surprise Clips
Average CPM: 36–40 USD
Strong niches: animal clips, fails, unexpected mini moments.
2. United States — Viral Trends & Reaction Channels
Average CPM: 30–36 USD
Strong niches: reactions, compilations, trending topics.
3. Canada — Tech, AI, Education
Average CPM: 30–32 USD
Strong niches: tutorials, AI explainers, skill-based content.
4. New Zealand — Sustainability & Minimalism
Average CPM: 27–30 USD
Strong niches: eco lifestyle, nature education.
5. Switzerland — Finance & Premium Lifestyle
Average CPM: 20–25 USD
Strong niches: finance, productivity, wealth habits.
6. United Kingdom — Storytelling & Self-Improvement
Average CPM: 15–23 USD
Strong niches: life stories, lessons learned.
7. Norway — Deep Knowledge Content
Average CPM: 17–22 USD
Strong niches: AI, psychology, philosophy.
8. Germany — Automotive & Engineering
Average CPM: 15–20 USD
Strong niches: car reviews, industrial tech.
9. Ireland — Calm Lifestyle Content
Average CPM: ~20 USD
Strong niches: daily routines, positive storytelling.
10. Netherlands — Ecommerce & Business
Average CPM: 18–19 USD
Strong niches: ecommerce, startups, logistics.
11. Sweden — Minimalism & Green Tech
Average CPM: 17–20 USD
Strong niches: design, sustainability.
12. Denmark — Documentary & Real Stories
Average CPM: ~18 USD
Strong niches: interviews, cultural narratives.