An SMM panel, or Social Media Marketing panel, is a web-based platform that provides services for social media marketing. It is designed to assist individuals or businesses in managing and enhancing their social media presence by offering various services related to likes, followers, comments, views, and other engagement metrics on popular social media platforms such as Instagram, Facebook, Twitter, YouTube, and more.

These panels typically work by connecting users with a network of real or automated accounts that can interact with their social media profiles. Users can purchase services like buying followers, likes, or comments to boost their social media metrics artificially. SMM panels are often used by individuals or businesses looking to quickly increase their social media visibility